Animated explainer videos
Animated explainer videos that make the complicated simple.
2D video animation for brands, apps and SaaS: script, storyboard, voice-over, motion graphics and character animation, with cut-downs for ads and social.
- Script first
- Storyboard and animatic
- Custom, on-brand style
- Cut-downs included
How it works, in 90 seconds
Free, no obligation
Get a free Animated Explainer Videos & 2D Video Animation Services plan
A senior strategist reviews your website, Google profile and ads, then sends you a written plan within two business days. It's yours to keep, whether you hire us or not.
Platforms we work in every day
- Google Ads
- Google Business Profile
- Search Console
- GA4
- Meta Ads
- Microsoft Ads
- Shopify
- WordPress
Sound familiar?
Why your Animated Explainer Videos & 2D Video Animation Services isn't working
Your product is hard to explain
Visitors leave before they understand what you do.
Videos nobody finishes
Long, generic videos that lose people in the first seconds.
Off-brand animation
Stock templates that look like everyone else.
One video, one use
No versions for ads, social or your website.
What we do about it
Animated Explainer Videos & 2D Video Animation Services built around paying customers
Script first
A clear message and hook, written before any animation.
Storyboard and animatic
You approve the story and timing early.
Custom, on-brand style
Motion graphics or characters designed around your brand.
Cut-downs included
Short versions and sizes for ads, social and landing pages.
What we make
| Video type | Best for |
|---|---|
| Explainer video | Explaining a product or service on your homepage or sales pages |
| Product animation | Showing features, workflows and benefits |
| Animated ads | Paid social and YouTube campaigns, see YouTube ads |
| Logo animation | Intros, outros and brand moments |
| Training and whiteboard videos | Onboarding and internal training |
How an explainer video is made
- 1Brief and script. Audience, key message and call to action.
- 2Style frames. A few designed frames to lock the look.
- 3Storyboard and animatic. The whole video planned with timing and voice-over.
- 4Animation. Motion graphics and character animation.
- 5Sound. Voice-over, music and sound effects.
- 6Delivery. Full video plus cut-downs in the sizes you need.
What affects the cost of an explainer video
Length, style (motion graphics vs character animation), number of scenes and characters, voice-over and music licensing, and how many versions you need. We give a fixed quote after the brief, with no surprises.
The outcome
From first click to paying customer
Found
Google, Maps, AI, Meta
Clicked
Right person, right offer
Lead
Call, form or booking
Customer
Tracked to revenue
Storyboard first
Every explainer goes through script, storyboard and animatic approval before full animation, so changes stay cheap.
Source: DigiEthic production processWhy choose DigiEthic
Built to fix what agencies get wrong.
Every point below answers a real complaint business owners have about marketing agencies, from industry research, ombudsman reports and public reviews.
Senior-led, not junior-run
The strategist you meet on your first call is the one who runs your account. No handoff to an intern after the sales call.
SEO, AI search & ads under one roof
Google, Maps, AI Overviews, ChatGPT, Google Ads and Meta, one team, one strategy, one report. No finger-pointing between agencies.
Flat fees, no hidden extras
One clear monthly price. Reporting and dashboards are included, never billed as add-ons, never a cut of your ad spend.
Your accounts, your data
Ad accounts, Google Business Profile, website, content and tracking stay in your name. Leave any time and take everything.
Tracked to revenue
We fix tracking before we spend. Calls, forms, bookings and sales are measured so you see cost per customer, not just clicks.
You'll always know what we did
Weekly update, monthly plain-English report, live dashboard, and replies within one business day.
Side by side
DigiEthic vs. a typical agency
| Feature | Typical agency | DigiEthic |
|---|---|---|
| Contract | 6–12 month lock-in | Month-to-month |
| Who runs your account | Junior after the sale | Senior strategist |
| Pricing | % of ad spend + add-ons | Flat fee, all-inclusive |
| Account ownership | Agency-owned | 100% yours |
| Reporting | Clicks, impressions, rankings | Leads, sales, cost per customer |
| AI search (Overviews, ChatGPT) | Not covered | Included in SEO |
| Plan before you pay | Vague proposal | Written 90-day plan |
How it works
From first call to more customers in four steps
Strategy consultation
A 30-minute call to understand your goals, review your accounts and spot where you're losing money and leads.
Fix the foundations
Tracking, wasted spend, technical issues and landing pages. Quick wins first.
Launch & test
New campaigns, content and creative, tested every week against what each customer costs you.
Scale what works
Move budget to proven winners and report the results in plain English, every month.
Free guides
Guides from our team
Zero risk to talk
Working with us is easy to start and easy to stop.
- Month-to-monthStay because it's working, not because a contract says so.
- You own everythingAd accounts, website, content and data stay in your name.
- Reports in leads and salesA live dashboard, plus a monthly note written by a person.
- Free plan firstSee our 90-day plan before you pay anything. Keep it either way.
Questions
Straight answers
What is an animated explainer video?
A short animated video, usually one to two minutes, that explains what a product or service does and why it matters, often used on homepages, landing pages and in ads.
How long should an explainer video be?
Most work best between 60 and 120 seconds. Ads and social cut-downs are often 6 to 30 seconds.
How much does an explainer video cost?
It depends on length, style, number of scenes and characters, voice-over and versions. We give a fixed quote after a short brief.
Do you write the script?
Yes. We can write the script from your brief, or work from one you already have.
Book a consultation
Let's talk about growing your business.
Book a free 30-minute strategy call with a senior strategist. On the call, we'll cover:
- Your goals, budget and what's working today
- Where your marketing budget is being wasted
- The fastest ways to get more leads from what you already spend
- What a realistic 90-day plan looks like, with no pressure to sign