eBay Promoted Listings
eBay ads that pay for themselves.
We manage your eBay advertising: Promoted Listings campaigns, ad rates set by category and margin, keyword campaigns where they make sense, and a monthly view of the sales your ads really drove.
- Rates by margin
- The right campaign type
- Keyword control
- Honest reporting
Sales from ads
Ad fees
Profit after ads
Free, no obligation
Get a free eBay Promoted Listings Management plan
A senior strategist reviews your website, Google profile and ads, then sends you a written plan within two business days. It's yours to keep, whether you hire us or not.
Platforms we work in every day
- Google Ads
- Google Business Profile
- Search Console
- GA4
- Meta Ads
- Microsoft Ads
- Shopify
- WordPress
Sound familiar?
Why your eBay Promoted Listings Management isn't working
Suggested rates everywhere
Every item promoted at eBay's suggested ad rate, whatever its margin.
Ad fees eating profit
Ad fees on sales that would probably have happened anyway.
No idea what works
You can't tell which campaigns bring new sales.
Priority campaigns burning cash
Cost-per-click campaigns running without keyword control.
What we do about it
eBay Promoted Listings Management built around paying customers
Rates by margin
Ad rates set per category and product, based on what you can afford.
The right campaign type
General (pay when it sells) for most items, priority (cost per click) only for proven products.
Keyword control
Negative keywords and bids for priority campaigns.
Honest reporting
Sales, ad fees and profit after ads, compared month to month.
How eBay Promoted Listings work
| Campaign type | How you pay | Best for |
|---|---|---|
| General | A percentage ad rate, charged only when a promoted item sells after an ad click | Most items, especially new or slow-moving listings |
| Priority | Cost per click, with keyword targeting | Proven products where you want top placements |
| Offsite | Ads shown outside eBay, such as on search engines | Brands with healthy margins that want extra reach |
Campaign names and options change over time, so we always check eBay's current Seller Hub settings.
Are eBay ads worth it?
Often, yes, but not at any rate on every item. eBay ads work best when your listing is already well optimized (see eBay SEO), your price is competitive and the ad rate leaves enough margin. We look at the sales from promoted clicks against the fees, and switch off or lower rates where ads aren't adding profit. Read more in our guide: are eBay Promoted Listings worth it?
The outcome
From first click to paying customer
Found
Google, Maps, AI, Meta
Clicked
Right person, right offer
Lead
Call, form or booking
Customer
Tracked to revenue
Pay per sale
With general Promoted Listings, eBay charges an ad fee only when a buyer clicks the ad and buys within the attribution window.
Source: eBay Promoted ListingsWhy choose DigiEthic
Built to fix what agencies get wrong.
Every point below answers a real complaint business owners have about marketing agencies, from industry research, ombudsman reports and public reviews.
Senior-led, not junior-run
The strategist you meet on your first call is the one who runs your account. No handoff to an intern after the sales call.
SEO, AI search & ads under one roof
Google, Maps, AI Overviews, ChatGPT, Google Ads and Meta, one team, one strategy, one report. No finger-pointing between agencies.
Flat fees, no hidden extras
One clear monthly price. Reporting and dashboards are included, never billed as add-ons, never a cut of your ad spend.
Your accounts, your data
Ad accounts, Google Business Profile, website, content and tracking stay in your name. Leave any time and take everything.
Tracked to revenue
We fix tracking before we spend. Calls, forms, bookings and sales are measured so you see cost per customer, not just clicks.
You'll always know what we did
Weekly update, monthly plain-English report, live dashboard, and replies within one business day.
Side by side
DigiEthic vs. a typical agency
| Feature | Typical agency | DigiEthic |
|---|---|---|
| Contract | 6–12 month lock-in | Month-to-month |
| Who runs your account | Junior after the sale | Senior strategist |
| Pricing | % of ad spend + add-ons | Flat fee, all-inclusive |
| Account ownership | Agency-owned | 100% yours |
| Reporting | Clicks, impressions, rankings | Leads, sales, cost per customer |
| AI search (Overviews, ChatGPT) | Not covered | Included in SEO |
| Plan before you pay | Vague proposal | Written 90-day plan |
How it works
From first call to more customers in four steps
Strategy consultation
A 30-minute call to understand your goals, review your accounts and spot where you're losing money and leads.
Fix the foundations
Tracking, wasted spend, technical issues and landing pages. Quick wins first.
Launch & test
New campaigns, content and creative, tested every week against what each customer costs you.
Scale what works
Move budget to proven winners and report the results in plain English, every month.
Free guides
Guides from our team
Zero risk to talk
Working with us is easy to start and easy to stop.
- Month-to-monthStay because it's working, not because a contract says so.
- You own everythingAd accounts, website, content and data stay in your name.
- Reports in leads and salesA live dashboard, plus a monthly note written by a person.
- Free plan firstSee our 90-day plan before you pay anything. Keep it either way.
Questions
Straight answers
What is an eBay ad rate?
For general Promoted Listings, the ad rate is the percentage of the final sale price you pay eBay as an ad fee when a promoted item sells after an ad click.
How do eBay ads work?
eBay shows promoted listings in more places, such as higher in search results. With general campaigns you pay only when the item sells after an ad click. With priority campaigns you pay per click.
Are eBay Promoted Listings worth it?
They can be, if your listings are well optimized and your margin covers the ad rate. We track sales and fees so you can see whether ads add profit.
What ad rate should I use on eBay?
There's no single right rate. It depends on your category, competition and margin. We start from eBay's suggestions, then adjust by product based on results.
Book a consultation
Let's talk about growing your business.
Book a free 30-minute strategy call with a senior strategist. On the call, we'll cover:
- Your goals, budget and what's working today
- Where your marketing budget is being wasted
- The fastest ways to get more leads from what you already spend
- What a realistic 90-day plan looks like, with no pressure to sign