A+ Content & Brand Store
Amazon A+ Content that sells the product before the reviews do.
A+ Content (formerly Enhanced Brand Content), Brand Story and Amazon Brand Store pages designed around what buyers need to know, for brands enrolled in Amazon Brand Registry.
- A+ modules that answer questions
- Brand Story
- Brand Store design
- Copy and creative together
Free, no obligation
Get a free Amazon A+ Content & Brand Store Design plan
A senior strategist reviews your website, Google profile and ads, then sends you a written plan within two business days. It's yours to keep, whether you hire us or not.
Platforms we work in every day
- Google Ads
- Google Business Profile
- Search Console
- GA4
- Meta Ads
- Microsoft Ads
- Shopify
- WordPress
Sound familiar?
Why your Amazon A+ Content & Brand Store Design isn't working
Plain text description
A wall of text below the fold that few shoppers read.
Buyers can't compare
No comparison chart, so shoppers can't tell your variants apart.
No brand presence
Your brand looks like every other generic seller.
An empty Brand Store
Your storefront is a grid of products with no story or navigation.
What we do about it
Amazon A+ Content & Brand Store Design built around paying customers
A+ modules that answer questions
Benefits, how it works, what's included and comparison charts.
Brand Story
A carousel that introduces your brand and links to other products.
Brand Store design
Pages by category, use or collection, built for mobile shoppers.
Copy and creative together
Written and designed as one, consistent with your listing.
What is Amazon A+ Content?
A+ Content (previously called Enhanced Brand Content, or EBC) replaces the plain product description with images, text blocks and comparison charts. It's available to brand owners enrolled in Amazon Brand Registry. A Brand Story adds a brand carousel, and Premium A+ offers larger modules for eligible brands.
What's included
| Item | Details |
|---|---|
| A+ Content | Module plan, copy and design for each product or product family |
| Comparison chart | Your range side by side, linking to each ASIN |
| Brand Story | Brand carousel with your story and featured products |
| Brand Store | Home page and category pages, designed for desktop and mobile |
| Submission | We upload and submit for Amazon's approval and fix any rejections |
A+ works best on a listing that's already optimized, see Amazon listing optimization.
Driving traffic to your Brand Store
A Brand Store gives you a page on Amazon to send traffic to from Sponsored Brands ads, social media and email. We connect it with your Amazon PPC campaigns so the store does more than look good.
The outcome
From first click to paying customer
Found
Google, Maps, AI, Meta
Clicked
Right person, right offer
Lead
Call, form or booking
Customer
Tracked to revenue
AI Overview
Top-rated option nearby is Your Business, known for same-day service and 200+ five-star reviews…
Your Business
4.9 (212)
Competitor A
4.3 (61)
Competitor B
4.1 (38)
Free
Amazon Brand Stores are free for brands enrolled in Amazon Brand Registry.
Source: Amazon Ads: Brand StoresWhy choose DigiEthic
Built to fix what agencies get wrong.
Every point below answers a real complaint business owners have about marketing agencies, from industry research, ombudsman reports and public reviews.
Senior-led, not junior-run
The strategist you meet on your first call is the one who runs your account. No handoff to an intern after the sales call.
SEO, AI search & ads under one roof
Google, Maps, AI Overviews, ChatGPT, Google Ads and Meta, one team, one strategy, one report. No finger-pointing between agencies.
Flat fees, no hidden extras
One clear monthly price. Reporting and dashboards are included, never billed as add-ons, never a cut of your ad spend.
Your accounts, your data
Ad accounts, Google Business Profile, website, content and tracking stay in your name. Leave any time and take everything.
Tracked to revenue
We fix tracking before we spend. Calls, forms, bookings and sales are measured so you see cost per customer, not just clicks.
You'll always know what we did
Weekly update, monthly plain-English report, live dashboard, and replies within one business day.
Side by side
DigiEthic vs. a typical agency
| Feature | Typical agency | DigiEthic |
|---|---|---|
| Contract | 6–12 month lock-in | Month-to-month |
| Who runs your account | Junior after the sale | Senior strategist |
| Pricing | % of ad spend + add-ons | Flat fee, all-inclusive |
| Account ownership | Agency-owned | 100% yours |
| Reporting | Clicks, impressions, rankings | Leads, sales, cost per customer |
| AI search (Overviews, ChatGPT) | Not covered | Included in SEO |
| Plan before you pay | Vague proposal | Written 90-day plan |
How it works
From first call to more customers in four steps
Strategy consultation
A 30-minute call to understand your goals, review your accounts and spot where you're losing money and leads.
Fix the foundations
Tracking, wasted spend, technical issues and landing pages. Quick wins first.
Launch & test
New campaigns, content and creative, tested every week against what each customer costs you.
Scale what works
Move budget to proven winners and report the results in plain English, every month.
Free guides
Guides from our team
Zero risk to talk
Working with us is easy to start and easy to stop.
- Month-to-monthStay because it's working, not because a contract says so.
- You own everythingAd accounts, website, content and data stay in your name.
- Reports in leads and salesA live dashboard, plus a monthly note written by a person.
- Free plan firstSee our 90-day plan before you pay anything. Keep it either way.
Questions
Straight answers
Who can use Amazon A+ Content?
Brand owners enrolled in Amazon Brand Registry, and some vendors. Third-party sellers who aren't the registered brand owner can't add A+ Content to a listing.
Is A+ Content the same as Enhanced Brand Content?
Yes. Enhanced Brand Content (EBC) was renamed A+ Content for sellers.
Does A+ Content help Amazon SEO?
Its main job is conversion: helping shoppers understand and choose your product. Better conversion supports ranking over time.
Do Amazon Brand Stores cost money?
Brand Stores are free for brands enrolled in Brand Registry. You only pay for any design work and for ads that send traffic to the store.
How long does Amazon take to approve A+ Content?
Approval usually takes a few days, but it varies. Content can be rejected for things like unsupported claims or pricing references, so we write to Amazon's guidelines from the start.
Book a consultation
Let's talk about growing your business.
Book a free 30-minute strategy call with a senior strategist. On the call, we'll cover:
- Your goals, budget and what's working today
- Where your marketing budget is being wasted
- The fastest ways to get more leads from what you already spend
- What a realistic 90-day plan looks like, with no pressure to sign