Amazon listing optimization
Amazon listings that rank and convert.
Amazon SEO and listing copywriting built on keyword research: titles, bullet points, descriptions, backend search terms and image briefs, so your product shows up for the right searches and wins the click.
- Amazon keyword research
- Conversion copywriting
- Backend search terms
- Image and A+ briefs
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Get a free Amazon Listing Optimization & Amazon SEO Services plan
A senior strategist reviews your website, Google profile and ads, then sends you a written plan within two business days. It's yours to keep, whether you hire us or not.
Platforms we work in every day
- Google Ads
- Google Business Profile
- Search Console
- GA4
- Meta Ads
- Microsoft Ads
- Shopify
- WordPress
Sound familiar?
Why your Amazon Listing Optimization & Amazon SEO Services isn't working
Invisible in Amazon search
Your product doesn't index for the keywords buyers actually use.
Clicks but no sales
Shoppers visit, compare and buy from a competitor with a clearer listing.
Keyword-stuffed copy
Titles and bullets written for robots, not buyers, and hard to read on mobile.
Weak images
Plain photos that don't show size, use or benefits.
What we do about it
Amazon Listing Optimization & Amazon SEO Services built around paying customers
Amazon keyword research
Search terms ranked by relevance and volume, mapped to title, bullets and backend.
Conversion copywriting
Titles and bullet points that answer buyer questions and objections.
Backend search terms
Extra relevant keywords added within Amazon's limits, without repeats.
Image and A+ briefs
Clear briefs for main image, infographics, lifestyle shots and A+ Content.
How Amazon SEO works
Amazon's search engine (often called A9 or A10) decides which products show for each search. It looks at relevance, meaning the keywords in your title, bullet points, description and backend search terms, and at performance, such as click-through rate, conversion rate and sales history. Good Amazon SEO improves both: it helps you get indexed for the right searches, and helps those visits turn into sales.
Our Amazon listing optimization checklist
| Element | What we optimize |
|---|---|
| Title | Brand, product, key feature, size or quantity, using the top keyword naturally |
| Bullet points | Benefits first, answering the questions buyers ask before buying |
| Description or A+ Content | Story, use cases and comparison, see A+ Content |
| Backend search terms | Relevant extra keywords, synonyms and spellings within the byte limit |
| Images | Main image to Amazon's rules, plus infographics and lifestyle shots |
| Price and reviews | Competitive pricing and a compliant review request routine |
Prefer to do it yourself first? Read our Amazon listing optimization guide.
Amazon SEO and PPC together
Organic rank and ads feed each other. Sponsored Products show which search terms convert, and those terms belong in your listing. A stronger listing then converts more of your ad clicks, which lowers cost per sale. That's why we manage listing optimization alongside Amazon PPC.
The outcome
From first click to paying customer
Found
Google, Maps, AI, Meta
Clicked
Right person, right offer
Lead
Call, form or booking
Customer
Tracked to revenue
AI Overview
Top-rated option nearby is Your Business, known for same-day service and 200+ five-star reviews…
Your Business
4.9 (212)
Competitor A
4.3 (61)
Competitor B
4.1 (38)
Main image
Amazon requires the main product image to have a pure white background, so the main image must follow the rules while the others sell the benefits.
Source: Sell on AmazonWhy choose DigiEthic
Built to fix what agencies get wrong.
Every point below answers a real complaint business owners have about marketing agencies, from industry research, ombudsman reports and public reviews.
Senior-led, not junior-run
The strategist you meet on your first call is the one who runs your account. No handoff to an intern after the sales call.
SEO, AI search & ads under one roof
Google, Maps, AI Overviews, ChatGPT, Google Ads and Meta, one team, one strategy, one report. No finger-pointing between agencies.
Flat fees, no hidden extras
One clear monthly price. Reporting and dashboards are included, never billed as add-ons, never a cut of your ad spend.
Your accounts, your data
Ad accounts, Google Business Profile, website, content and tracking stay in your name. Leave any time and take everything.
Tracked to revenue
We fix tracking before we spend. Calls, forms, bookings and sales are measured so you see cost per customer, not just clicks.
You'll always know what we did
Weekly update, monthly plain-English report, live dashboard, and replies within one business day.
Side by side
DigiEthic vs. a typical agency
| Feature | Typical agency | DigiEthic |
|---|---|---|
| Contract | 6–12 month lock-in | Month-to-month |
| Who runs your account | Junior after the sale | Senior strategist |
| Pricing | % of ad spend + add-ons | Flat fee, all-inclusive |
| Account ownership | Agency-owned | 100% yours |
| Reporting | Clicks, impressions, rankings | Leads, sales, cost per customer |
| AI search (Overviews, ChatGPT) | Not covered | Included in SEO |
| Plan before you pay | Vague proposal | Written 90-day plan |
How it works
From first call to more customers in four steps
Strategy consultation
A 30-minute call to understand your goals, review your accounts and spot where you're losing money and leads.
Fix the foundations
Tracking, wasted spend, technical issues and landing pages. Quick wins first.
Launch & test
New campaigns, content and creative, tested every week against what each customer costs you.
Scale what works
Move budget to proven winners and report the results in plain English, every month.
Free guides
Guides from our team
Zero risk to talk
Working with us is easy to start and easy to stop.
- Month-to-monthStay because it's working, not because a contract says so.
- You own everythingAd accounts, website, content and data stay in your name.
- Reports in leads and salesA live dashboard, plus a monthly note written by a person.
- Free plan firstSee our 90-day plan before you pay anything. Keep it either way.
Questions
Straight answers
What is Amazon listing optimization?
Improving a product's title, bullet points, description, backend search terms and images so it ranks for more relevant searches on Amazon and converts more visitors into buyers.
What are Amazon SEO services?
Services that help your products rank in Amazon search: keyword research, listing copywriting, backend search terms, image guidance and monitoring of keyword rankings.
How long does it take for an optimized Amazon listing to rank?
Indexing for new keywords can happen within days. Moving up for competitive terms usually takes weeks and depends on sales, reviews and advertising.
Do you write Amazon listings from scratch?
Yes. We write new listings for product launches, and rewrite existing ones based on keyword research and competitor review.
Do you design Amazon product images?
We write detailed image briefs and can work with your designer or ours on infographics and lifestyle images.
Book a consultation
Let's talk about growing your business.
Book a free 30-minute strategy call with a senior strategist. On the call, we'll cover:
- Your goals, budget and what's working today
- Where your marketing budget is being wasted
- The fastest ways to get more leads from what you already spend
- What a realistic 90-day plan looks like, with no pressure to sign